CinemaOSMovie · 2023

L'Âge d'or de la pub

65%(6)IMDbDocumentaryHistory

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Directed byMatthieu Jaubert

Play
Status
Released
Language
FR
Released
June 2, 2023
Studios
ADLTVArdimagesFrance Télévisions

Featuring

Cast & crew

10 credited
Starring
Thierry Ardisson

Thierry Ardisson

Self

William Leymergie

William Leymergie

Self (archive footage)

Alex Métayer

Alex Métayer

Self (archive footage)

Jacques Duby

Jacques Duby

Self (archive footage)

François Berléand

François Berléand

Self (archive footage)

Jean Becker

Jean Becker

Self (archive footage)

Lucas Mongenie

Self (archive footage)

Maurice Lévy

Maurice Lévy

Self (archive footage)

Marie-Pierre Casey

Marie-Pierre Casey

Self (archive footage)

Guillaume Gallienne

Guillaume Gallienne

Self (archive footage)

Creative team
Directed by
Matthieu Jaubert
Written by
Thierry Ardisson
Thierry Ardisson
Anne Saint Dreux
Produced by
Philippe Thuillier
Philippe Thuillier

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