CinemaOSMovie · 2004 · 0h 55m · NR

The Persuaders

82%(5)IMDbDocumentary

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Directed byRachel Dretzin, Barak Goodman

Play
Status
Released
Runtime
0h 55m
Language
EN
Released
November 9, 2004

Featuring

Cast & crew

7 credited
Starring

Douglas Atkins

Himself

Scott Donaton

Himself

Linda Eatherton

Herself

Stuart Ewen

Himself

Richard Ford

Himself

Richard Frank

Richard Frank

Himself

Bob Garfield

Himself

Creative team
Directed by
Rachel Dretzin
Rachel Dretzin
Barak Goodman
Barak Goodman
Written by
Barak Goodman
Barak Goodman
Douglas Rushkoff
Douglas Rushkoff

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