Dieux du Stade - Making of Calendar 2001

Dieux du Stade - Making of Calendar 2001

Dieux du Stade - Making of Calendar 2001

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Dieux du Stade - Making of Calendar 2001

2004

1h 33m

0.0(0 votes)

Documentary

Overview

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Cast & Crew

3 members

Acting

Frédéric Michalak

Himself

No Image

Acting

Clément Poitrenaud

Himself

No Image

Acting

Vincent Clerc

Himself

No Image

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