CinemaOSMovie · 1993 · 0h 44m

A Day in the Life of a Consumer

58%(5)IMDbDocumentary

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

Directed byHarun Farocki

Play
Status
Released
Runtime
0h 44m
Language
DE
Released
June 23, 1993

Featuring

Cast & crew

Creative team
Directed by
Harun Farocki
Harun Farocki

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