

"The flavor you know. The story you don't."
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Richard Montañez

Judy Montañez

Vacho Montañez

Concha Montañez

Clarence C. Baker

Roger Enrico

Abuelito

Tony Romero

Hector Morales

Lonny Mason

Young Richard
Lucky Montañez

Young Lucky Montañez

Steven Montañez
Young Judy

Pablito

Diego

Nacho

Alejandro

Al Carey

James Finley

Enrico's Secretary Patti

Wade Carson

Courthouse Judge
Pastor Marco

Post Office Clerk

Post Office Customer
Frito Lay Personnel Secretary

Frito Lay Plant Director

Frito Lay VP of Operations
Scientist

Young Mary Lou

1966 Quickie Mart Manager

Quickie Mart Police Officer

Quickie Mart Manager
Quickie Mart Customer
Cafeteria Kid

Cafeteria Kid
Cafeteria Kid
Landscaper
Grocery Store Manager

Supermarket Woman
Social Worker

Angry Husband

Janitor
Waiter
Bus Boy
Secretary (uncredited)

Additional Voices (voice)
