The Codes of Gender

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Helvetica

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

The Atomic Cafe

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

X-Rated: The Ads They Couldn't Show

Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.

Greetings From Planet Smurf

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.

Juzo Itami: The Man with 13 Faces

A documentary about the legendary Japanese filmmaker.

Art & Copy

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

The Light Bulb Conspiracy

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

POM Wonderful Presents: The Greatest Movie Ever Sold

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

The Merchants of Cool

A documentary on the marketing of pop culture to Teenagers.

Programming the Nation?

Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.

Experiments in Advertising: The Films of Erwin Blumenfeld: Advertising & Layout

Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Adertising & Layout' in Blumenfeld's motion image work.

Paseo por los letreros de Madrid

A travelogue through the diverse neighborhoods of Madrid, its picturesque streets and its history; and an approach, with a sense of humor, to the lighted signs and advertising slogans of the shops: an unusual portrait of the city and its people.

24×36

A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.

The Persuaders

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Ardisson, l'Homme en Noir : l'hommage

Advertising at the Edge of the Apocalypse

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

DJ Punk: The Photographer Daniel Josefsohn

Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.

Rendezvous unterm Nierentisch

Film collage with documentary material from the time of the German economic miracle. The "Golden" 50s run in a serene potpourri of weekly clips, old cinema, and party advertising, demonstrate the attempts of the revived industry to change consumer habits. In between, pictures of the politicians of the first hour. All this in the nostalgia touch of a time when nylons triumphed.