Česká reklama: Úsvit kapitalismu

L'Âge d'or de la pub

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Admiral Cigarette

Late 1800s cigarette advertisement produced by Thomas Edison Manufacturing.

LSD Psychedelic Freakout 2000

A far-out trip through two hours of psychedelic clips from 1960's hippie flicks.

Doomsday for Pests

Facing mounting insect deaths, concerned bugs view a documentary film about Sherwin-Williams's lethal new PESTROY pesticide coating.

A Day in the Life of a Consumer

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

Trans-Canada Journey

A jetliner spans the miles, sheering through clouds to open sky and scenic vistas of the provinces below. Glimpses of town and country, of people of many ethnic origins, of a resourceful and industrious nation - impressions it would take days and weeks to gather at first hand - are brought to you in this vivid 1800-kilometer panorama.

Report from the Front

Documentary short preserved by the Academy Film Archive in 2012.

Pour bien filmer

Promotional short film to reveal the potential of the new Paillard-Bolex camera.

Dettol ad by Chitraa

An advertisement short we made for Dettol at Adsavvy Spectacle 2023 at Chandigarh University.

Evolution

A comedy that follows the chaos that ensues when a meteor hits the Earth carrying alien life forms that give new meaning to the term "survival of the fittest." David Duchovny, Orlando Jones, Seann William Scott, and Julianne Moore are the only people standing between the aliens and world domination... which could be bad news for the Earth.

Listen

An anti-smoking film produced by Helen and Sidney Moritz that mocks cigarette advertisements of its day. Shot in the late 1960s or early 1970s and distributed by the Society of Amateur Cinematographers (SAC).

Score

Satirical animation showing the influence of alcohol brands on sports.

How to Get Ahead in Advertising

Pressure from his boss and a skin-cream client produces a talking boil on a British adman's neck.

Wake Up

A woman is forced to rediscover her humanity in an increasingly digital world.

The Right One

In this short film, Bas has just been rejected by the love of his life, Maple. All because he looked "gay". His friend, A, tries to comfort him, saying he doesn't need to change himself. But yet Bas tries to look less "gay".

Please Tell Me So

That's my Mr.Right! Glasses for reading books, hoodie strap tied in ribbon shape, long legs, story worthy scars on the arm and good looking face in addition to all above. I fell in love with him at first sight, and I'd like to tell him about it today.

Living on Love

A man and a woman, who have never met, are forced by pecuniary circumstances to share the same basement apartment in shifts.

As Seen On TV

A comedy drama following Annie Freeman, an actor who must navigate misogyny and ageism in the film industry. With no appropriate acting roles available, she’s forced into taking wacky adverts.

Sainsbury's: Mog's Christmas Calamity

Christmas 2015 saw Judith Kerr's family favourite literary character, Mog, reimagined in her first-ever animated foray.